Swiggy, a leading food delivery and quick-commerce app in India, said on Monday that it has expanded its 10-minute food delivery service, Bolt, to more than 400 cities and towns across the country.
The Bengaluru-headquartered startup, which went public last month, said it has partnered with over 40,000 restaurants, including global chains KFC, McDonald’s, and Starbucks, as well as popular local establishments for the 10-minute food delivery service.
The service, called Bolt, offers items that require minimal to zero preparation time, and covers restaurants within a 2-kilometer radius of customers. The new offering could help Swiggy claw back some market share in food delivery that it has conceded to its chief rival, Zomato, in recent years.
Initially launched in Bengaluru, Chennai, Hyderabad, New Delhi, Mumbai and Pune, the service is now available in smaller cities like Jaipur, Lucknow, Ahmedabad, Roorkee, Guntur and Shillong.
Swiggy says its delivery partners are not informed of the distinction between Bolt and regular orders, and there are no incentives for fast delivery. Instead, speed is optimized through strategic restaurant partnerships and a limited 2-kilometer delivery radius.
Swiggy’s move intensifies competition in India’s quick-commerce market, which has grown by more than 100% in the past year. Zomato’s Blinkit, Instamart (Swiggy’s quick-commerce offering), Nexus-backed Zepto, and Tata-owned BigBasket are changing the way millions of Indians shop, conditioning consumers to expect instant gratification for an ever-expanding range of products.