When you start blogging, having solid content to blog on is necessary. Let us learn how to find and dominate your blogging niche with rich content.
The blogging niche is the area or field in which you wish to share information. Bloggers’ identity is defined by their blogging niche.
Gone are the days when one used to identify bloggers by their name. People recognize bloggers with their blog names and domains.
Say, the name Suguna Vinodh may not strike a chord with many. However, if I mention Kannamma cooks, many food blog enthusiasts will get excited.
Such is the power of ruling in a blogging niche. Having a stronghold in the blogging domain is crucial to becoming a blogger with authority. Moreover, search engines prioritize authors who are domain experts.
Their blogs get higher SEO ranks over relatively amateur bloggers.
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Does that mean you have to choose one and only one domain to blog?
Absolutely not.
You can pick more than one domain name. However, you must ensure you have something new and innovative to share with your audience.
As a good practice, it is best to start by focusing on one blogging domain. Regularly publishing high-quality blogs on a specialized niche or a sub-niche improves your blogging authority.
Also, publishing regular content in your niche sends signals of authority to SEO algorithms.
Consequently, your blog gets a top SEO rank for relevant search queries, letting you dominate your niche.
In this article, let us learn how to dominate your blogging niche and make it profitable.
Why is it Necessary to Select a Blogging Niche?
When you plan to start blogging, you must research and finalize what to blog about. Ideally, prepare a content plan for the next year in a profitable niche of your interest.
Without a well-researched niche, you may end up without sufficient content. As a result, you may have a premature end to your blogging journey.
Explore content relating to unexplored areas or unresolved queries in that domain.
If you ask which niche is best for blogging, it can be any topic or area without restrictions.
It could be an area of interest, a hobby you took up, a professional domain you are qualified in, etc.
Stop worrying if you feel you do not excel in anything listed above.
- You can choose a trending blogging domain, explore new content opportunities, and blog on them.
- In order to dominate your niche, you must add your personal experiences and expertise to set them apart.
No matter the blogging domain you choose, you must evaluate the market opportunities in that niche.
This step is necessary because almost every blogging domain is saturated today.
In order to stand out, you must research existing content in your domain and prevent repetition.
Then, you must evaluate your expertise and upskill yourself.
Finally, analyze what your audience demands from your domain. The higher the user queries on a topic, the greater the demand for content from bloggers in that domain.
Thus, selecting a blogging niche is crucial in shaping your blogging future. This selection process is not easy and requires generous efforts.
Why You Need to Dominate Your Blogging Niche?
The research you do and the expertise you gain go a long way in ensuring you get a profitable niche to blog about.
In blogging, your ultimate aim will be to earn money.
This monetization kicks off when your blog passes all SEO metrics set by search engines.
Consequently, your blog gets a spot on the first page of SERPs or within the first ten search results.
The blogs on the top results pass one essential SEO metric: authority and credibility of the blogger in the blogging domain.
It means blogs from experts or knowledgeable bloggers in that domain get higher ranks on SERPs.
Becoming a domain expert does not happen overnight. It takes a lot of effort and consistently exploring new and trend-worthy content in your niche.
When your blog is visible on top search results, high organic traffic starts finding your blog and becoming your regular followers.
With steadily increasing followers, search engines increase your blog’s authority scores. Greater authority improves your image as a domain expert.
Finally, you get to dominate your niche over other competitors.
How to Find Your Blogging Niche?
The most rewarding part of your blogging journey is to find what to blog about.
Every blogger would initially ask a million-dollar question: “How do I create my niche?”
Finding this solution is necessary to determine the length of your blogging journey.
Making quick or hasty decisions can make you run out of content within a few weeks or months.
Let us learn how you can decide which niche is best for blogging.
a. Brainstorm Topic Ideas from Passion
First, you can list out topics that you are familiar with. The ideas can be from your hobby, passion, or profession.
The reason why I suggest this first is because you will already have some experience in these domains.
Having prerequisite knowledge in certain professional domains or art forms helps you find new areas to explore.
Say you have learned the art of draping sarees on your own and have done more than 50 drapes.
You have discovered ways to infuse sarees with modern clothing like shirts, pants, etc.
Also, no bloggers or saree enthusiasts have displayed these new fusion saree drapes online.
Here, you use this opportunity to start your blog and share knowledge about each drape and its significance.
You can post the steps to follow for each drape in detail with supporting multimedia content.
Blogging about hacks in your profession or technical areas is also popular and profitable.
In a global marketplace, everyone looks for easy ways to make money and improve themselves.
Blogs in niches like trading and finance are the best examples of reaping profits.
So, do consider choosing to blog on areas you are passionate about.
b. Conduct a Niche Keyword Research
If you cannot find your niche, you can always turn to Google to suggest the top profitable blogging niches to blog on.
A simple Google search will give you the top blogging domains and the blogs dominating that niche. From these results, you can find what areas are still unexplored.
Google Trends is another Google widget that gives insights into what users search about at a particular time in any location.
This tool is useful for understanding what the audience expects and searches for frequently.
In such search tools, you get a list of keywords queried by users relating to the blogging domain.
These keywords form the building blocks for deciding your niche and generating a content plan.
You may also use special keyword research tools like SEMRUSH, Ahrefs, and Google Keyword Planner to find specific keywords in your niche.
Also, social media is a great place to look for trending topics and discussions. From there, you can get ideas of what content users expect and the keywords they type.
How to Dominate Your Blogging Niche (in 6 Steps)?
Now, we have understood the importance of having a niche. Without a profitable blogging niche, it can be difficult for anyone to sustain for long.
When you take the first step in blogging, you must start with thorough research in your area of interest.
Brainstorm through a lot of domains and find which niche or specialized sub-niche had a lack of content.
Then, find what the audience wants in such domains. You must also proactively search for ways to ensure your content reaches users effectively.
Let us see how you can find, sustain, and dominate your blogging niche with consistent efforts.
1. Select the Right Blogging Niche
First and foremost, you must research your areas of interest in depth for unexplored blogging topics.
If you feel you are not an expert in these areas yet, you can learn more and upskill yourself.
Even if you lack specific areas of interest, you can look for evergreen blogging topics.
Furthermore, search for new specializations with minimal or no content. The key is to balance your passion and market demand.
Search engines prioritize first-hand experiences of bloggers when filtering high-quality blog content.
Most online queries focus on direct experiences (that are considered trustworthy and authentic).
Once you feel you have sufficient information less known to the world, assess how profitable it can be.
- Can sharing your personal experiences provide you with a regular source of income?
- How can you ensure your expertise is worth your followers’ money, time, and efforts?
You can achieve this by continuously learning and seeking new opportunities in your domain.
Then, evaluate your learnings and experiences that are blogged or presented in a unique format worth money.
Say, if you are interested in cooking, you must provide recipes in cuisines that are still unknown. Search for a completely new cookery technique that reduces time, fuel, etc.
So creativity, innovation, and unexplored areas are a must to select and dominate your blogging niche.
2. Target Specific Audiences and Cater to Their Needs
As a blogger, you have the freedom to write on any topic of your choice.
But, to be visible on top spots of SERPs, it is necessary to cater to the audience’s exact needs. Failing to do so may result in useless or repetitive content.
Without understanding what your potential audience query for, your blog will not make it to the top search results.
Lesser visibility lowers your chances of becoming a credible domain expert.
So, once you select a niche with new content opportunities, look for who you will be creating blogs for.
A group of online users often query for a particular topic in your domain and do not get the required results.
Or you may be blogging on a relatively new topic with a few search queries. In either case, you must research the audience who can be potential organic followers for your blog.
Use tools like Google Search Console to understand what online users query regarding your domain.
Understand your domain’s trends among the audience, their needs, problems, and the solutions they expect.
E.g. People from the Indian sub-continent are looking for ways to bear summer heat from March to May.
If you are a food blogger, you can share innovative summer-special recipes around this time.
3. Create Quality Content Around the Niche
Your blog’s foundation is set with a profitable niche and a good target audience. Next, you must create unique content to win the competition and dominate your niche.
First, start with your keyword research. We have seen earlier how to perform keyword research for each blog post.
When planning your blog content calendar, get a list of 12 – 15 focus keywords. Plan one blog post for each focus keyword from your blogging niche.
Then, create a content outline for each blog post.
- For each focus keyword, derive a list of secondary and semantically similar LSI keywords.
- Create and section your content into sufficient sub-topics.
High-quality blog content should be original, authentic, and contain first-hand experiences.
The goal is to keep the content natural without letting your audience know the blog has the keywords.
Like I always say, follow a friendly style of writing. Make sure that you add sufficient hooks to keep your audience engaged.
You can take the example of my blog.
— I always convey all that helped me to succeed in my blogging journey. I share the same to help those planning to be successful bloggers.
In addition to attracting human readers, your blog must be search engine-friendly.
Do not forget to optimize your blog for SEO. On-page and off-page SEO metrics make sure your blog improves in terms of visibility on SERPs.
4. Build Authority and Trust in Your Niche
When you come up with blog content, make sure you write long-form and detailed blog posts. You may think that more content may bore users.
However, search engines consider in-depth and detailed blog posts. Along with new information, users also look for blogger’s experiences and first-hand solutions.
Say, you can see a lot of travel bloggers suggesting hacks when traveling on a budget.
— When they take a trip, they share the exact locations to stay and eat and how much they spend at each place.
Such minute yet specific details enhance the credibility of a blogger. It influences readers to take similar trips and stay and eat at the same places.
In most cookery blogs today, bloggers innovate traditional recipes to suit audience needs.
Say a blogger gives a recipe for her wheat roti.
— A follower requests her to provide gluten-free alternatives.
— So, she blogs on ragi roti and shares a different recipe.
Understand your audience’s needs and provide the right solutions.
Show real-time examples, experiences, and testimonials to become a credible expert to dominate your blogging niche.
5. Build a Strong Online Presence
You build your credibility not only with rich and original solutions. People also look for the identity of bloggers when reading a blog.
At the beginning of this blog, we saw a case of how people identify popular bloggers and connect with their content better.
One would prefer the blog of Hebbar’s Kitchen for pure vegetarian recipes, even if many other blogs provide vegetarian recipes.
The reason is the blogger has established herself as a pure vegetarian. She shares only vegetarian recipes, vegetarian variants of non-veg recipes, egg-free baking, etc.
One good way to create your brand identity as a blogger is by amassing the potential of social media.
Facebook, Instagram, X, Snapchat, LinkedIn, etc., are a few popular platforms. These platforms provide countless opportunities to promote their blog posts to a vast and varied group of followers.
No matter how many social media accounts you own, stay consistent to share content throughout.
You must maintain a similar account name as your blog’s domain name for uniform recognition. Failing to maintain uniformity can tarnish your brand authority.
Also, explore all forms of media content that work well with different social media platforms.
Follow trends by creating supporting blog content like Instagram reels and YouTube shorts to dominate your niche.
6. Overcome Challenges in Niche Domination
Almost every blogging niche is over-saturated these days. Many domains like cooking, travel, parenting, relationships, fashion, and beauty have a new blogger coming in daily.
Only a handful of bloggers make it to the top and remain there steadily.
As a result, many new bloggers start focusing on micro-trends in their niche to quickly capitalize on them for fame.
Including long-tail keywords is becoming more common these days.
— These keywords help target highly organic users who do last-mile searches with exact keywords.
Yet another famous trend is to provide supporting YouTube videos for your blog posts.
— The advantages of such dual content include viewership for both YouTube channel and blog, increased organic traffic, improved SEO, and covering a wide range of audiences.
A recent trend among bloggers is to promote their blog post content in the form of Instagram reels and YouTube shorts.
Such videos last less than a minute and help grab the audience’s attention. Subsequently, they get lured to read your detailed blog posts.
One must make efforts to partner with top bloggers in your domain. Guest posting opportunities help you get powerful backlinks to your blog.
Networking on peer-blogging platforms, social media marketing, and following all the latest trends ace your blogging game.
Conclusion
Your blogging niche determines your success as a blogger. Furthermore, how you dominate your niche determines your stability and sustenance as a blogger.
Your blogging niche could be anything from your area of interest. You can blog on a hobby, profession, passion, or any trending topic.
— First, analyze the type of content you will provide and its monetizing capabilities.
Use tools like Google Keyword Planner to understand what domains are trending and what users search for.
These tools give you an idea of audience demand and whether you have the expertise to supply content.
— Niche expertise depends on how skilled you are in your domain.
Even if you are an expert, you must keep upskilling yourself with the latest trends. This step is crucial to dominate your niche.
— Then comes establishing yourself as authoritative and credible. In addition to providing rich content, create a brand identity for yourself.
— Finally, make sure to keep up with the competition in your domain. Learn about the latest SEO metrics to ensure your blog stays in the top ranks of SERPs.
A long-term organic rank on top results improves your visibility and organic traffic like no other marketing method.
Follow these steps, find the right niche for your blog, and become a niche expert.